Sponsorship media kit · 2026–27

Rules, strategy, table manners and a cocktail every episode.

Christina, Elizabeth and Marshall host the American Mahjong podcast from a set table in Tallahassee, Florida. Every episode comes out as audio and as video, with the tiles, the tablescape and the drink all on camera.

AudioApple Podcasts · Spotify · Amazon Music · Overcast · every podcast app
VideoYouTube · Spotify
Social@tiletalk_ on Instagram and Facebook
A rack of hand-painted Mahjong tiles on a floral table mat
At a glance

A young show that the mahjong world already shows up for.

18episodes since launch on February 20, 2026, a new one every other Friday
41.5Kaudio downloads and Spotify plays: 20.4K podcast downloads plus 21.1K plays on Spotify
~1,100average downloads per episode across all 18, on top of Spotify plays
2,542downloads of the top episode, "Decoding the 2026 Mahjong Card" with Bubbe Fischer
66.7KYouTube views since launch, with 13.7K hours watched
2,034YouTube subscribers, all gained since launch
14.5KYouTube views in the last 28 days, about double the channel's usual month
4.2★average on Apple Podcasts from 33 ratings
5,162Instagram followers on @tiletalk_
30.4KInstagram and Facebook views in 90 days, from 11,375 people. 74% don't follow us yet.
8.1Kviews on the top guest Reel. The next two reached 5.4K and 2.8K.
+47–70%above normal: Spotify plays for EP 16, 17 and 18 in their first week

Downloads from Buzzsprout, all time to October 22, 2026. Spotify plays from Spotify for Creators, all time to October 22, 2026. YouTube figures from YouTube Studio, October 21, 2026. Instagram and Facebook figures from Instagram insights, last 90 days, October 2026. Ratings from Apple Podcasts, October 22, 2026.

The show

Every episode is a full mahjong night.

At the table

Rules, strategy and etiquette for American Mahjong: the Charleston, jokers, dead hands, playing with fewer than four, and the yearly NMJL card.

Guests from the industry

Founders, teachers and makers: tile designers, league founders, app builders and the authors players already follow.

The cocktail

Each episode features a signature drink, with recipes posted on the site's Drink page.

The tablescape

Sets, mats, racks and table styling are on camera every episode, with links in the show notes. Listeners call it out in reviews.

Your hosts

Three friends from Tallahassee.

Christina

Certified Mahjong instructor

A Florida native who runs the Tallahassee Mahjong League. Brings the rules expertise and a teacher's eye for what new players get wrong.

Elizabeth

Residential draftswoman and artist

Originally from South Carolina and raising three boys. Plays to win and brings a designer's eye to every table setting.

Marshall

Founder, Megafauna Filmworks

A lifelong Tallahassee resident and video producer who leads the show and makes the video version look like it belongs on a lifestyle channel.

The audience

Women 45 and over who host, decorate, gift and buy for the table.

88 to 91% of the audience are women. Most are over 45: 85% of YouTube viewers and 66% of Spotify listeners. They are the players who host the weekly game, set the table and buy the sets.

American Mahjong players organize regular games at home, join leagues and take lessons. Playing means owning a set, and hosting means setting a table. That puts Tile Talk listeners where hobby spending meets home and lifestyle spending.

  • Players from beginners to league competitors
  • Hosts who run weekly or monthly home games
  • Buyers of tile sets, mats, racks, cards and accessories
  • Gift givers: the mahjong community gives sets and accessories to each other
  • Living-room viewers: half of YouTube watch time is on a TV screen
Gender
YouTube: 91.3% women, 8.7% men
Spotify: 88.5% women, 8.4% men, 3.1% not specified
Age
YouTube: 65+ 47.5% · 55–64 32.6% · 45–54 4.5% · 35–44 6.8% · 25–34 8.6%
Spotify: 60+ 24.8% · 45–59 40.7% · 35–44 17.5% · 28–34 10.6% · under 28 3.9%
Countries
YouTube: United States 83.2% · Canada 0.9% · Australia 0.6% · India 0.4% · UK 0.2%
Spotify: United States 96.6% · Canada 1.4%
Platforms
Audio downloads: Apple Podcasts 80%, web 4%, Spotify 4%, Overcast 2%, Amazon Music 1%. Video: YouTube, watched 51% on TVs, plus 21.1K Spotify plays from 3,194 listeners.

YouTube gender, age, country and device from YouTube Analytics, last 28 days to October 21, 2026. Spotify gender, age and country from Spotify for Creators, last 30 days. App split from Buzzsprout, all time.

Recent episodes

The names the mahjong world knows have been at our table.

EPEpisodeGuest
18The Lucky Sisters Behind Lucky DaughtersLinda, Nina and Thuy, Lucky Daughters
17Mahjong Molly joins Tile Talk to talk Tile TimeMolly, Tile Time app
16Mahjong Goes CoutureCaroline Johnson, Mahj Tile Haus
14Meet Mischief MahjRoxy Corbett, founder
12How Do You Rank as a Mahjong Player?Bethany Factor and Amanda Wolsey, AMR Authority
10Mental Health Benefits of MahjongAlice Hopkins
05Decoding the 2026 Mahjong CardKaren Gooen, "Bubbe Fischer"
04Meet Mrs. MahjongDominique Messor Schmidt, The Mahjong League
Brands already at the table · Affiliate program

Ten shop partners and three local friends.

Listeners already shop through Tile Talk. These brands have a card on the show's Shop page, most with a listener code or affiliate link, and several of their founders have been guests.

  • Hayward House Bistro, downtown Tallahassee. Home of the episode cocktails.
  • The Tallahassee Mahjong League (Tally Tile Tribe). League play, lessons and events, run by Christina.
  • Bubbe Fischer. Listener discount on her books in EP 5.
Why partner with Tile Talk

Two kinds of partners, one table.

For tile and set makers

Put your tiles in players' hands.

Set spotlight. Your set is laid out on the table for the whole episode, on camera, and the hosts talk through the tiles, art, racks and table setup.

Collection launch. A guest segment with your founder or designer when a new set or collection drops.

Listener code. A Tile Talk discount code read in the episode and listed on the tiletalk.com Shop page.

Giveaway. A set giveaway run on Instagram, tied to an episode.

For lifestyle and home brands

Own the hosting moment.

Tablescape partner. Your tableware, linens and decor style the table on camera, credited in the episode and show notes.

Game room makeover. A video feature building the mahjong corner: table, chairs, lighting and storage.

Mahj night style. Game night outfits and accessories from your brand, worn on camera, with a listener code.

Cocktail of the episode. "Tonight's cocktail is presented by…", with your glassware, mixers or spirits on the table.

Sponsorship packages · See the full rate card

Pick your hand.

Packages are named for the tiles. All include placement in the audio and the video version. We also build custom packages.

Also available on their own
Pre-roll (15–30 sec)Mid-roll host read (60 sec)Product on cameraDedicated episodeInstagram post, Reel or StoryGiveawayAffiliate listing with codeLive or event appearance